touch:point

Identify the TOUCHPOINTS of your costumers! touch:point defines the fields of action.


Customers go down different and non-transparent paths. They choose touchpoints to get in contact with companies and to make decisions. Of course, these decisions are being influenced in today's world in a multidimensional way. Transparent customer journeys and identified touchpoints enable the companies to choose relevant options for actions. Smart touchpoint management thus creates essential advantages for you and your company.

Get more out of touch:point than existing methods can provide! Analyze the relative importance of each touchpoint and identify, which touchpoint influences your customers to what extent, and what action they take. Because you really want to know!  

Our software touch:point can be combined well with the advantages of rep:grid. The results from the perceptions evaluated by rep:grid provide a very precise picture of how your customer classifies his individually experienced touchpoints.

Our touch:point analysis comprises the following phases:

selection of touchpoints - execution of the survey - analysis of the results - definition of the fields of action for a more effective touchpoint management.

 

touch:point

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Further advantages of touch:point

  • Simple, intuitive to use
  • Flexible, adaptable structure of the analysis
  • Rapid availability of the results
  • Structured and meaningful evaluation

sofistiq International AG

Gewerbestrasse 9
CH-6330 Cham

Tel. +41 (0)41 743 19 80
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MWST: CHE-424.742.117