rep:grid shows the world of thought and perception of a person - his or her world view, so to speak - by means of characteristic features of certain facts, objects or persons. The data is collected without any external influence whatsoever, hence, in many cases, this creates a new understanding of the topic in question; new structures and connections become transparent and open up new perspectives.
The great advantage of rep:grid compared to other survey methods is the fast availability of meaningful information and its visualization. rep:grid merges the advantages of qualitative surveys with quantitative, multidimensional clarity.